What is the 3v rule of communication?
Doug Runte
2025-07-21 04:32:12
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Stamford University Professor Dr. Albert Mehrabian proposed 3 elements of face-to-face effective communication:
1. Verbal – Words, Content – 7%
2. Vocal – Tone, Pitch, Intonation – 38%
3. Visual – Body Language, Facial Expression, Gestures – 55%
He states that the non-verbal elements are particularly important for communicating feelings and attitude.
If the spoken words disagree with the tone of voice and nonverbal behaviour, people tend to believe the tonality and nonverbal behaviour.
It is more likely that the receiver will trust the predominant form of communication, which to Albert Mehrabian’s findings is non-verbal (38% + 55%), rather than the literal meaning of the speaker’s words (7%).
Tyrel Schowalter
2025-07-21 03:38:05
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The 3Vs are:
VISUAL Your body language and facial expressions.
The way you dress and how you present yourself.
VOCAL Your voice.
The volume, pace, pausing.
Your use of intonation and tone.
VERBAL The language you use.
The phrases you use and the way you present and structure your thoughts.
Make sure your language is appropriate to the situation.
Use polite language.
Caden Glover
2025-07-21 03:08:17
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The 3Vs are: Verbal (our words, phrases, grammar, slang etc.), Vocal (our rhythm, speed, volume, intonation etc.) and Visual (body language, gestures, attire, accessories, environment, etc.).
Some of his early but important studies showed that feelings and attitude were conveyed to others 7% through words, 38% by voice tone and 55% by facial expressions.
That meant that in those limited studies, 93% of interactive communication was non-verbal.
The old adage remains true: It’s not what you say, but how you say it.
When we synchronize the 3Vs we get a 4th V – a Vibe.
That is the feeling we receive from someone’s verbal and non-verbal communication.
Marcella Ullrich
2025-07-21 01:38:49
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The 3 Elements of Communication are Body Language, Voice and Words.
When we communicate with someone face to face we pass the information and understanding through 3 different elements – body language, voice and words.
The message isn’t however communicated equally across all 3.
Body Language – the visible actions that we show to others using all parts of our body – 55%
Voice – the pitch, pace, tone and volume of our voice – 38%
Words – the actual words that make up our message – 7%
Albert Mehrabian suggested that, even with the absence of tone of voice and words, the body language we demonstrate will still communicate a message to others.
When we communicate on a face to face basis, we use all 3 of these elements.
If we want to communicate effectively, we need to give thought to all 3.
We need to make sure that each element is matched with each other and the message to ensure our message is received and understood.
Whitney Cole
2025-07-21 01:05:39
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The 3v rule of communication refers to three elements in any face-to-face communication: words, tone of voice, and body language. These three elements account differently for the meaning of the message: words account for 7%, tone of voice accounts for 38%, and body language accounts for 55% of the message. This conclusion was reached by Albert Mehrabian in the context of experiments dealing with communications of feelings and attitudes. Thus, the often-quoted disproportionate influence of tone of voice and body language is only really true when someone says they like/dislike something/someone but their tone of voice or body language implies the opposite. In such situations, Mehrabian's research showed that the receiver of the communication will accept the predominant form of communication, the non-verbal, rather than the literal meaning of the words. Mehrabian specifically states that these equations regarding relative importance of verbal and nonverbal messages were derived from experiments dealing with communications of feelings and attitudes, and are not applicable unless a communicator is talking about their feelings or attitudes. The rule is often quoted as the 7%-38%-55% Rule, suggesting that body language and tone of voice are more important than words in face-to-face communication. However, it's essential to note that this rule is often quoted out of context, and the words we choose to use are generally more important than is often assumed.
Palma Conroy
2025-07-21 00:46:07
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: 12
One framework that can be particularly helpful for leaders is the three V's of communication: Voice, Visual, and Verbal.
The first V of communication is VOICE Voice refers to the tone, pace, and volume of our speech.
The second V of communication is VISUAL Visual refers to the nonverbal cues that we use to convey our message, such as facial expressions, body language, and gestures.
The third V of communication is VERBAL Verbal refers to the actual words we use to convey our message.
Ultimately, the three V's of communication are all interconnected, and effective leaders need to be mindful of all three in order to be successful.
By paying attention to your voice, visual, and verbal communication skills, you can create a more positive and productive work environment, build stronger relationships with your team, and achieve greater success as a leader.
In order to put the three V's of communication into practice, there are several key steps that you can take.
The three V's of communication - voice, visual, and verbal - are a critical framework for effective leadership communication.
By mastering the three V's of communication, leaders can create a more positive and productive work environment, build stronger relationships with their team, and achieve greater success in their careers and for the companies they represent.
Read also
- What is the 7 %- 38 %- 55 rule?
- What are the 3 C's of body language?
- How to identify verbal cues?
- What are three areas we need to consider when using nonverbal cues?
- What is the Mehrabian rule?
- What are the 3 V's of communication?
- What are the three P's of body language?
- What are the four types of cues?
- What are the 4 types of verbal communication?