How do you set behavioral goals?
Winifred Kozey
2025-06-26 00:06:41
Count answers: 10
In light of the insight gathered and the behavioural analysis carried out, behavioural goals and objectives need to be set for what you aim to achieve with the target audience/s. These goals and objectives need to be Specific, Measurable, Achievable, Realistic and Time-bound (SMART). It might help to identify the behaviour change or main goal that you are aiming for, and a number of more specific behavioural goals that you need to achieve as you progress towards your ultimate target. By setting SMART goals and objectives you will be better able to monitor progress and evaluate outcomes. This emphasises the need for social marketing to have a clear focus on behaviour, based on a strong behavioural analysis, with specific behaviour goals.
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