How to pick the right tone?
Darrel Botsford
2025-07-03 09:07:39
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: 6
To choose the right tone for your speech, know your style and preferences. What is your personality and voice? What are your strengths and weaknesses as a speaker? What are your values and beliefs? By knowing your style, you can express your tone in a way that is authentic, consistent, and comfortable. For example, if you are a shy and introverted speaker, you may want to use a tone that is calm, clear, and concise. If you are a lively and extroverted speaker, you may want to use a tone that is energetic, expressive, and engaging. The tone of a speech is not singular, the most powerful presentations vary in tone to guide the audience, like a symphonic story, with intentional shifting of tone that aligns with the message itself. If you're writing for someone else, speak with them a few times and read some of their self-written emails, get to know their colloquialisms, speech mannerisms, typically used expressions or signoffs, etc.
Winifred Kozey
2025-06-21 05:53:06
Count answers
: 10
When you write for your business, lots of people focus on the content. Often, when you’ve been in corporate for so long, you can struggle to describe the tone of voice you want to have. Start by working out what you don’t like. Look at your competitors’ websites and LinkedIn profiles. How do they come across? What do you like about their style? What do you dislike about it? Think about phrases which read like nails down a blackboard to you.
Now think about how you want to come across. When you speak to someone about an issue, what’s your approach? Are you serious? Relaxed? Direct? Formal? Think about your natural tone of voice and start from there. If it helps, record yourself talking. Once you’ve tried a few things out, edited a whole bunch of things, and given yourself a few guidelines, you’ll find it gets easier to write in a way that sounds like you. You know the phrase “it isn’t what you say, it’s how you say it?”
Cierra Dibbert
2025-06-21 05:04:50
Count answers
: 12
When choosing your tone, you will want to first figure out what you want to say, the impression you want to convey, and the image you want to present. You can incorporate your mission, values, purpose, or goals in your tone to make it more singular and unique, and you should also imbue your tone with personality to give it life and individuality. Another key to choosing tone is to remember that your readers don't speak the same language you do when it comes to formality, technical jargon, and industry terminology. Keep your communications simple, straightforward, and easy to read and comprehend. The tone you choose should be distinctive and set your brand apart from others, singularly associating you with the rhythm and flow of your written words. When you develop a tone for your writing that readers can easily recognize, it enables them to feel connected to you on a more personal level, which aids in trust building and establishing stronger relationships with those you are attempting to reach. Consistency in tone can help you establish a voice for your brand, company, and overall image, and this consistency is invaluable in connecting with your audience because it gives them a familiar voice of authority once they've identified with and acclimated to the tone you use in your content. Tone can give the impression of informal, highly technical, businesslike, or casually conversational communication.
Marquis Rutherford
2025-06-21 04:50:41
Count answers
: 11
To pick the right tone, assess your existing content and how it's sounding right now, is your tone consistent, and does it reflect what you want your brand to be known for. Know who you're talking to, understand how your audience communicates and what they respond to, would they appreciate a formal tone, or would they prefer something more light-hearted. Your brand's tone of voice should reflect your personality, but it should also try to weave in the personality of your target audience. Revisit your brand values, your brand values help to remind you about what truly makes your brand unique, now is a great time to revisit them and ensure your tone of voice is aligned. Develop your guidelines, now you know how your brand should sound, create a living, breathing guidelines document for you and your team to refer to when it's time to create content. Reading back your content can help you realise if what you've just created fits your intended voice, reading aloud is especially useful for this, does what you're reading sound like something you'd actually say in a conversation. There is no one-size-fits-all solution, it's all about what works best for your brand, however, having a few base notes to build from never goes amiss, here's what strong B2B brand voices often feel like: open and honest, passionate, confident, but not too cocky, authoritative, knowledgeable, conversational, but professional, helpful, distinct, but not quirky for the sake of it.
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