How to decide the tone of voice?
Lennie Marquardt
2025-06-03 11:11:02
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To decide the tone of voice, experimenting with a more audacious tone and style can also make our writing sound less formal and more energetic, fun and authentic. This is particularly powerful when we’re talking to an undergraduate audience. Use ‘power’ words – such as ‘discover’, ‘harness’ and ‘unveil’ - to create a sense of urgency. Make yours demonstrate that you understand them and their motivations by being specific and offering value. Keep things short, sweet and straightforward, and make sure that your header is descriptive, accurate and, importantly, genuinely reflects the contents of your article.
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