What is the rule of 7 touches?
Elouise Oberbrunner
2025-07-05 10:33:04
Count answers
: 7
The Marketing Rule of 7 states that a prospect needs to hear your message at least 7 times before raw newbies begin to soften up into friends and finally take action. Google even suggests it could be as high as 11. Whatever the real figure, this is of course all based on something obvious: TRUST. And trust is something that only repetitive visibility in all the right areas fills nicely. Every interaction with customers and prospects, however small, provides further opportunities for you to provide more value, get to know them, and vice versa. This sage marketing law is based on the idea that people buy from people, and relationships are two way. The rule is about building relationships online in the same way that you build relationships in the real world, by focusing on the pleasantries, on chit chat and rapport building, on empathising, courting, wooing, and telling a brand story that sells itself.
Laurianne Collins
2025-06-30 08:27:34
Count answers
: 13
It is a basic marketing principle that it takes seven touches before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event, Seeing an ad, either physical or digital, Seeing your logo, maybe as a sponsor or on a brochure, Seeing your social media posts in a news stream, Receiving your e-newsletter or other email marketing piece, A phone call, A word-of-mouth mention by a friend or colleague. Ideally, to be most effective, the touches will be delivered in a variety of formats, over a period of time. Some marketing experts say that the number may now actually be more like 13 given how inundated we are with messages across all of our devices and platforms. Either way, this principle underscores the importance of having a comprehensive and ongoing approach with your marketing.
Stanton Labadie
2025-06-21 02:31:58
Count answers
: 7
The Rule of 7 is a decades-old idea in marketing that suggests consumers need to see an ad at least 7 times before they’re ready to make a purchase. In the world of modern digital marketing, the Rule of 7 is less about “ads” and more about “touches.” Touches are different forms of media that your audience encounters across several platforms. It’s not necessarily the same ad 7 times, but 7 similar ads, posts, banners, or videos that your audience encounters. After 7 touches, your prospect is primed to make a purchase. The Rule of 7 is all about repetition. Most of your customers will not make a purchase after just a single advertisement—or 2, or even 3. You have to repeat your messaging several times before it takes effect with your audience. The important part of the Rule of 7 isn’t the number 7; it’s the idea of repetition, consistency, and diversification of channels.
Nella Stark
2025-06-10 20:43:10
Count answers
: 9
The Rule of 7 is a marketing principle that suggests a potential customer needs to encounter a brand's message at least seven times before they take action and make a purchase. This concept emphasizes the importance of consistent and repeated exposure to a brand's marketing efforts, as it helps build familiarity, trust, and ultimately, influences the consumer's decision-making process. The Rule of Seven is an old marketing adage, it says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. The Rule of 7 is a marketing principle that states that your prospects need to come across your offer at least seven times before they really notice it and start to take action. The rule of 7 works by emphasising the importance of repeated exposure to a brand or message in order to create a lasting impression on potential customers. According to this marketing principle, a consumer needs to encounter a brand's message at least seven times before they take action and make a purchase. This repetition helps to build familiarity and trust, making it more likely that the consumer will choose the advertised product or service when they are ready to buy. The Rule of 7 is a reminder that in a cluttered world, it takes persistence and creativity to break through the noise and make an impact on your audience.
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