What is the 5 touch strategy?
Barton Conroy
2025-07-05 01:33:36
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: 8
The 5 touch strategy includes pop-ups, which are a great tool to catch a user’s attention, but can sometimes be found annoying so you want to make sure you’re always offering something valuable at this point.
You can optimise pop-ups by offering things like discount codes and free resources once a user inputs their name and email - this delivers value to the customer, and generates leads for you.
CTAs are where you ask your user to take some sort of action, like clicking to view a product or signing up for a course.
To optimise your CTA’s you can run tests using heat-mapping tools like Hotjar to find the places where they get the most clicks.
Then make sure to use engaging text that will encourage a user to click.
For example, people are more likely to click ‘Send me amazing emails’ rather than just ‘Sign up.'
Your search bar should allow users to easily find the information they need on your site, so your page names must be simple and logical.
To optimise your search bar, you should collect data on what your users are searching for and use this to prioritise content and highlight aspects that may be missing from your site currently.
Sharing blog posts on your website is a great way to form relationships with your users and improve your brand voice.
The best way to optimise your blog is to implement an SEO strategy that attracts new users and includes content that your current users find interesting and valuable.
Newsletters are important lead-generation tools but also are a chance for you to provide information to users and get them to connect with your brand.
Optimise your newsletters by linking back to your site, and offering discounts and incentives for readers to make a purchase, sign up for a course etc.
Kade Bogan
2025-06-26 18:20:19
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The idea was that when prospecting for new customers, I would reach out to a customer five times over a two-week period. If I had not heard back from that prospect after the five "touches," I would stop reaching out to them and try again in a few months. The logic to this was pretty straightforward - studies show that most prospective customers need to be touched at least 3 times before they respond to a sales request. And if they don't respond by the fifth touch, the likelihood of them responding is very low. Anecdotally, many people give up after just 1 or 2 touches, which means they miss out on some great opportunities, simply because they're too lazy or too nervous about "bugging" somebody to truly make an impression. The reality is that this ad is nothing more than one of the "touches" we describe above. If a customer already knows you, then this is an "additive touch" and is likely to have a greater chance of having an effect. However, for a potential customer that doesn't know you, this is just the first "touch," and you likely need at least 2 more ways to touch that person before you will convert them into a customer.
Estella Mills
2025-06-17 08:28:22
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The 5 touch strategy is not explicitly mentioned in the article, however, the article outlines a 5-step approach to improving employee retention through training and development.
It all starts with hiring, finding top talent and sending out offers, basing hiring entry level employees on their attitude and on the degree to which they share company values.
The main challenge is translating abstract terms and phrases into action, and that's why it's crucial to get job descriptions just right, integrate core values into the postings and show what kinds of behaviors reflect them.
Then, there is onboarding, where training should get new hires off their feet and onto the floor, breaking up training into modules that cater to the role and emphasize the big picture.
Next is coaching, where supervisors and management can focus on coaching new hires in real time, using creative role playing to coach new hires on how to interact and react in hypothetical situations.
After onboarding, connect new hires with more experienced employees through mentoring, to help them build communication and customer service skills in real time.
Finally, there is succeeding, creating a succession structure with assistant managers and department supervisors to ensure that when a manager leaves, there is a smooth transition.
With a strong training program, companies are more equipped to boost retention and build a talent pipeline.
Julia Towne
2025-06-07 11:50:26
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: 8
The Experience Edit team can identify opportunities where you can level up to incorporate the sights, sounds, smells, tastes and touches that invite an emotional response to your brand. The Experience Edit team is trained to see the things about your business that you don’t. Each and every recommendation will be geared toward improving your client’s experience, and stem from our Five-Sense Strategy.
TOUCH is one of the senses that can make or break your reputation, and you only get one chance to make a first impression. Find a way to incorporate some interesting solutions into your workplace—paper, finishings and furniture are a simple answer. When your guests reach for your business card, marketing materials or other correspondence, do they feel the investment you’re making in your brand. Are you ready for the five-sense strategy makeover.
Read also
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- What is the 5 4 3 2 1 technique?
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- What are the negatives of touch in therapy?
- What are the five phases of therapeutic touch?