Why is Gen Z's attention span so short?
Nikita Osinski
2025-07-18 13:01:09
Count answers
: 4
We lead busy lives; we have shorter and shorter attention spans and are used to having all the information we could ever need in the palm of our hands. This sense of being pulled in all directions is felt by most of us today, but it is strongest amongst younger generations. Gen Z typically have an attention span of just 8 seconds; a few seconds shorter than millennials, who come in at approximately 12 seconds. How many times has a notification, an advert or an urge to check another app distracted you from what you were doing at a moment in time? While this has infinite benefits in connecting us with the world around us, for marketers it means that the competition for people’s attention has never been tougher. Done right, short-form videos can cater to increasingly short attention spans, while removing deliberation amongst viewers about whether they should keep watching or not.
Read also
- How to help with a short attention span?
- How to study effectively with a short attention span?
- How to teach someone with a short attention span?
- Is short attention span part of ADHD?
- Does TikTok affect attention span?
- How to grab Gen Z's attention span in 8 seconds or less?
- Does Gen Z have more ADHD?
- How to fix attention span ADHD?
- What are the disadvantages of short attention span?