What is the 95 rule for dog food?
Justen Stoltenberg
2025-09-23 09:07:52
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The 95% Rule requires that at least 95% of a product’s pre-cooking weight must come from the named animal source. For example, in order for any product to be called “Chicken for Dogs” at least 95% of its ingredients must come from chicken. And that’s before it’s cooked… not counting any added water. When the name of a dog food includes two (or more) animal ingredients, the predominant one must be named first. And together they must make-up at least 95% of the product. For example, when you see the name “Beef and Liver Dog Food”… you know the two named meats (beef and liver) total at least 95% of the product… and you know beef is the predominant ingredient… not liver. When one of the two components happens to be a non-animal ingredient (like a grain or a vegetable) it cannot be used to meet the 95% requirement. In other words, “Lamb and Rice Dog Food” must contain at least 95% lamb. Nearly all “95% Rule” dog foods are canned products.
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