Why is scent marketing important?
Una Brown
2025-06-21 05:04:19
Count answers: 6
Scent touches our emotions, helps customers build connections with brands, and can even make people perceive brands as higher end. Businesses looking to attract and retain customers find that decorating with scent is just as important as decorating for the eyes. First impressions matter, not just for the eyes but also for the nose. You subconsciously made judgments about the safety, cleanliness, and quality of the hotel. Emotions stirred within you that impact your experience for the remainder of your stay. Decorating with scent allows a business to create a sensory appeal that connects consumers to their brand. Ambient scenting should be part of the customer experience strategy of any business looking to differentiate itself from its competitors. Scent Generates Most of Our Emotions. People remember smells with a 65% accuracy after a year.
Una Green
2025-06-21 01:09:33
Count answers: 13
Scent can trigger instant emotional connections with customers, thus being very effective in boosting sales. Customers tend to perceive a scented space as being of better quality. Scent helps create memorable experiences and associations in people’s minds. Research shows at least 63% of consumers have chosen one store/brand over another due to a stores pleasant scent. Scent sets a lasting first impression that connects emotionally on deeper levels with your customers from the second they walk through your door. In fact, 82% of consumers spend more time in a place that was pleasantly scented. The right scent can encourage customers to interact with your product longer. Research indicates a 40% improvement in mood when exposed to a pleasant scent, resulting in happier customers. People are 100x more likely to remember what they smell vs what they see, hear or touch. Pleasant scents can help your customers feel relaxed, happy and ready to do business.
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