The HERO BOWL is the ideal solution for health-conscious pet owners, vet surgeries, kennels, grooming salons and anywhere cross contamination might occur. Guaranteed to resist the growth of over 99% of MRSA and E.Coli bacteria, the innovative Hero Bowl’s built-in proven smart silver ion technology gives unparalleled 24-hour antimicrobial protection for dog food and water bowls and is set to be the most hygienic dog bowl on the market. It is scientifically proven to also prevent the growth of over 99% of microbes, including bacteria, mould and fungi. A superior alternative to a stainless steel, ceramic and other unprotected surfaces, the HERO Bowl has 24-hour protection since the technology works constantly to reduce microbes by up to 99.99% on the protected surface. Although all pet bowls should be cleaned regularly, including the HERO Bowl, the effects of cleaning are short lived and once they have worn off, an unprotected bowl is subject to recontamination, leaving bacteria to thrive unchecked until the next clean. Studies have shown that 67% of dog bowls coming out of the dishwasher still have Salmonella present on their surfaces. The BioCote silver ion protection will last for the lifetime of the bowl as it is embedded into the product, so it cannot wash off or wear away.