To avoid using food as a reward, parents should focus on learning alternative strategies for rewarding their children and dealing with negative emotions. Eating is undoubtedly an enjoyable experience, and sensory pleasure is experienced in response to liked tastes, textures, and smells, while the physiological relief from hunger brought about by eating is similarly rewarding. If food is used as a bribe or reward, or to induce happiness, eating can become pleasurable for other reasons. Many parents feel that by giving treats they are bringing happiness to their child through the pleasure of enjoying something yummy. Instead, parents can find other ways to make their child feel better, such as offering comfort and reassurance when they are upset, rather than using food. Ultimately, this means finding non-food related rewards and ways to regulate emotions, such as praise, affection, and quality time. Regularly using unhealthy foods as rewards or bribes means that these foods become part of your child's everyday diet, which is something to be avoided.