What is the 25% rule in pet food?
Sandrine Farrell
2025-06-09 03:21:44
Count answers
: 11
The 25% “Dinner” Rule applies if the named ingredients make up at least 25% of the product, but less than 95%. To qualify for the 25% Rule a descriptive term must be included in the name, such as “Dinner” “Nuggets” “Formula”. For example, if you see a name like “Salmon Formula for Dogs” you know that at least one fourth of the product comes from salmon. But watch out, since a name like “Beef Dinner for Dogs” only requires that a fourth of the product be beef, the meat component may actually occupy the third or fourth position on the ingredients list. If two ingredients are included in the name they must together total 25%, so long as neither accounts for less than 3%. Unlike with the 95% Rule, this regulation allows the manufacturer to include both the animal and non-animal ingredients together in the 25% total.
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