You can help mediate the unnatural “dopamine hit” the dog may be experiencing during their daily game of fetch by increasing the effort required to attain the toy. This can be done by incorporating simple activities during your fetch game such as asking your dog to sit-stay and then throwing the ball into tall grass so they can search for it, occasionally asking them to perform known obedience prior to throwing the ball, and working on impulse control related exercises using the ball as a reinforcer. In many cases, dog owners do not have the desire – or perhaps the time – to do more complex enrichment games, partake in daily training activities, provide more involved forms of exercise, or become involved in dog sports. In these cases, the dog included will have nothing if you remove fetch from the picture. Fetch is one of the closest things that dogs have to completing the predatory sequence. They get to stare, may stalk or freeze, chase, bite and carry. Many dogs even chew or shake the toy once it has been retrieved.